Language barrier. Cultural nuances. Established local players. Korea is labyrinth without on-the-ground operators, riddled with failed attempts. So you try hiring a lead in Korea that - based on the job posting - needs to be good at everything. Hard to find, right? Here's a better way:
You work with a local, bilingual operator like an in-house teammate. We align strategy & KPI's then parachute in a custom, dedicated team, adjusting as needed. Experts personally discover winning growth movements before scaling and optimizing.
We own P/L or integrate into your teams in smaller scopes. Whether launching cold vs uncovering why organic is blowing up, testing the market vs setting up long-term, or using us as a turnkey, interim, or fractional team, we've done it all and structure flexibly. We deal with labor law, governance, and other backend headaches, and can even help you hire our replacement if we're temporary or unsatisfactory.
There’s no single go-to-market playbook. As country managers, we’ve won by:
- #1 official reseller, with full sales, product expertise and CSM support.
- Cold, outbound leadgen —> ICP/persona/PMF validation —> SME & enterprise direct sales yielding 3-7 figure deals.
- Community-led growth, people marketing (affiliates, ambassadors, etc.), and authoring a category-winning how-to book.
- Paid ads (in-house + agency) + SEO.